THE PYTCHCRAFT PERSPECTIVE
Stories, Signals & Strategy
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I share practical brand story, pitching, and presentation insights on my regular Substack blog. Real lessons, smart strategy, and honest advice to help you communicate your value more clearly and win more business.
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Pitch Success Tip - Want Someone to Buy Your Future? Let Them Visit It First.
If you're pitching to bring the Gay Games to Asia for the first time, don't tell the Federation what the Hong Kong Games could look like. Turn on the news and help them visit the future.
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The Shanghai Kitchen Bin Test for Your Brand Story
You can have all the right information and still tell your story in completely the wrong order.
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Has Your Business Outgrown Its Story? Try the Five-Person Test.
All businesses change over time.
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The Gap That’s Costing You Customers
Most businesses do not have a product problem.
Read on Substack
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